Celebrating its 100th anniversary at IFA in 2019, Electrolux, along with its premium kitchen brand AEG, is committed to remaining “always an idea ahead” as it rolls out more intuitive, innovative and networked premium appliances that can communicate with partners such as Google.
“For the past 100 years, Electrolux has improved the lives of millions of people around the world,” said Anna Ohlsson-Leijon, CEO Business Area Europe at Electrolux, at the company’s press conference.
This promise is underpinned by a new range of connected kitchen products that are seamlessly integrated through AEG’s latest assisted by partnerships with SideChef. “SideChef offers a collection of recipes from more than 300 food in uencers and creators from around the world that will further enhance the AEG cooking experience,” said Niels Munksgaard, Kitchen Product Marketing Director, EMEA. Meanwhile, AEG is committed to reducing food waste through its new Smarter FridgeCam, an innovative wireless fridge camera that connects fridges to smart devices to better monitor the contents when shopping.

> Hall 4.1, Stand 101

Photo: Niels Munksgaard Kitchen Product Marketing Director, EMEA, Electrolux