IFA POWERS-UP WITH AI, VOICE AND 5G CONNECTIVITY

Artificial Intelligence, voice and 5G connectivity are the three big trends shaping consumer electronics and home appliances at IFA 2019. With all exhibition space fully booked, IFA is hosting 1,939 manufacturers and brands across 163,900 sq m.

“During the six days ahead, our exhibitors, trade visitors, the media and the general public will see more innovation and new products than ever before,” said Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH, the organiser of IFA, at the event’s opening press conference.

Dr Reinhard Zinkann, Chairman of ZVEI, the German Electrical and Electronic Manufacturers’ Association, says key themes this year are performance, simplification, premium and sustainability. While announcing that market conditions had become more challenging, Dr Zinkann stated, “As Winston Churchill once said, ‘A pessimist sees the difficulty in every opportunity. An optimist sees the opportunity in every difficulty’, and surely we are among the optimists.”

He went on to say, “Despite business challenges, the household appliance industry is doing quite well, which makes us optimistic for the future. IFA, as the most important meeting and marketplace for the home appliances industry, will help to give us an extra boost.”

Dr Christian Göke, CEO Messe Berlin, welcomed all to this year’s IFA, stating, “What you see here in Berlin is the cutting edge of technology, and ready for consumers ahead of the most important shopping season – from Black Friday and Singles Day to Cyber Monday and Christmas.”

After outlining the importance of keeping trade barriers low, Dr Göke announced: “This year’s keynote on Friday at 10:30am could be our most anticipated keynote yet, with Richard Yu, the chief executive of Huawei consumer business group. Here is my promise: You will hear a great news story.”

Doubtless it will be only one of many enthralling tales to tell about what is set to be a great show.


Photo: Dr Christian Göke, CEO, Messe Berlin at the IFA 2019 opening press conference