CEO Jason Chen presented Acer’s motto #makeyourmark at the company’s IFA press event, heralding a portfolio of products for multimedia creators on the rise.
Acer is releasing four new Chromebooks featuring Google Assistant, taking care of educational, consumer or enterprise needs. Its new brand ConceptD features creator- oriented laptops featuring 100% recyclable packaging. Offering faster ray tracing, deep learning- inspired design, and maximal productivity at minimal CPU usage, the company says the brand is the first true Windows- based PC “to further unleash creative potential”. Following the success of the Swift 7 laptop, claimed to be the thinnest and lightest 14-inch computer in the world, Acer introduced Swift 5 at IFA, weighing just 990g and less than 14.95mm thick.
Of Intel’s partnership with Acer, Intel’s Vice President Sales & Marketing Steve Long acknowledged the importance of human innovation in a mobile- first society. Notably, the company’s Iris Plus graphics make for an immersive entertainment experience. “Only Intel can bring this kind of uncontested leadership to the market,” he said. Going forward, Acer will heavily focus on content creation, which has become an essential part of our lifes, highlighting the C250i video projector with FHD resolution. As the world’s first projector with Auto-Portrait mode, it has 360° multi-angle flexibility and five-hour battery life.
Other collaborations include a creative studio platform with Nvidia, and a partnership with the renowned Zaha Hadid Architects’ practice.
Acer’s involvement in the game industry is further expanding. The Triton 300 gaming laptop with Predator is less than 20mm thick, while the Power Gem is the world’s latest thermotechnology, adding 77% increased wattage into processors. Thronos Air now offers a massage chair for its immersive gaming experience.
The release of Planet 9 at IFA represents an esports social platform that takes gaming into a virtual arena, notably offering coaching and scrims to players worldwide. Planet 9 will first be available for the games Battlegrounds, League of Legends and Dota, with more announcements pending.
> Hall 12, Stand 102
Photo: (From left to right) Steve Long, VP Sales & Marketing, Intel on stage with Acer’s CEO, Jason Chen