MIELE UNVEILS WEALTH OF INNOVATIONS

Miele has launched a new range of products including the company’s first rechargeable handstick vacuum cleaner, a 49-minute A-rated washing machine programme and a smart cooker hood.

Executive Director and Co- Proprietor Dr Markus Miele said the company’s new Triflex HX1 was on a par with traditional cylinder vacuum cleaners because of its good suction performance.

“The first Miele unit in this segment gives pride of place to versatility,” he said.” With the Triflex, we are convinced that we have the most versatile rechargeable handstick currently available on the market. A true Miele product, developed and manufactured at our Bielefeld plant in Germany.” The company said that an area of 125 sq m can be cleaned on a single charge.

Dr Reinhard Zinkann, Executive Director and Co-Proprietor, Miele, underlined the increased speeds of new washing machine and tumble dryer models, declaring: “49 minutes for a standard A-rated wash performance is a new milestone.” On the dryers, cycle times have been reduced by a total of 20 minutes, thanks to the use of a new, more environmentally friendly FC-free coolant.

Wash2Dry is a new function where washers and dryers communicate, via Wi-Fi, allowing the dryer to select the most suitable drying programme on the basis of the wash cycle. Dr Zinkann also previewed Miele’s Aura 4.0 Ambient, a cooker hood with customisable ambient lighting that also regulates humidity, while Dr Axel Kniehl, Executive Director, Marketing and Sales, Miele, previewed the new #LifeBeyondOrdinary brand campaign, which will launch later this month, to support Generation 7000, the biggest product launch in Miele’s 120- year history

> Hall 2.1, Stand 101


Photo: Dr. Markus Miele Executive Director and Co-Proprietor, MIELE