Entertainment, blindingly fast connectivity, and new feature sets will revolutionise the mobile devices sector
Consumers are increasingly seeking out rich experiences delivered by high- end product features when it comes to mobile devices. Looking at the example of smartphones, analysts GfK say feature combinations such as bigger display sizes (6-7”), cameras (20MP+) and increased storage (128GB+) appeal most to consumers.
Such combinations accounted for 16% of smartphone revenues or €33bn in the first six months of 2019, up from 3% in the same period of 2018. Among owners, 75% use these performance features to enable messaging while 62% use them for capturing rich quality photos and videos. It all helps satisfy the consumer’s need to capture moments in their lives and share with others on-the-go. Added to this, the features that will soon be brought by 5G will push the market into a new dynamic.
Smartwatches have also captured consumers’ imaginations thanks to their potential to simplify the way smartphone technology is used. From a sales value point of view, smartwatches grew by 47% year-on-year in the first half of this year.
Audio on the go is another hot topic this year. Indeed, headphones and headsets remain the key growth driver in the market for audio devices: between 2015 and 2018, global turnover almost doubled. In the first half of 2019, it grew by another 40% year-on-year. And 70% of all wireless in-ear devices sold in the first half of 2019 were true wireless.
In this section, we also look at gaming hardware, which is also increasingly mobile. After massive growth, the gaming industry has matured and now represents an entire ecosystem. The gaming hardware market recorded a 16% increase year-on-year (January- June 2019) to reach over €5.4bn turnover (global coverage excluding North America). Gaming OEM notebooks continued their success story and grew by 13%, generating €3.1bn turnover.
62% of smartphone users do so for the high- quality video and photos they can produce Source GfK
70% of all wireless in-ear devices sold in the first half of 2019 were true wireless
47% smartwatch market year-on-year in the first half of 2019