The Reseller Park has been a xture of IFA for over 20 years. IFA International asked Jan Nintemann, Managing Director of the Park’s organiser, Global Fairs TT-Messe, what visitors can expect this year.
We have the whole of Hall 11.1, with more exhibitors and more space than ever before. We’ll have more than 70 exhibitors across a broad range of consumer technologies to present to our regular trade visitors and to attract new buyers.
What types of products will trade buyers see?
This year you’ll see companies such as Telepart, Ecom, Yukatel and others. You’ll find some interesting IT distributors like 2Direct but also some world-class brands like Dell. They’re coming into the Reseller Park because we historically attract the consumer IT buyers.
We’ve also been aligned since 2015 with the SmartHome Initiative Deutschland. That’s important because smart home is a growing category for our buyers and it brings us exhibitors at the level of KNX, Europe’s favourite smart-home standard. The Reseller Park is a valuable platform because trade visitors know they can also find other tech categories, new products in wearables, IoT devices, gadgets and more, all in one place that recognises how important trade buyers are.
How do you reach out to the trade visitors?
In the pages of IFA International, of course! And we have the support of the six leading ICT/CE Reseller magazines in Germany. Our trade fair agency, Global Fairs TT-Messe, has more than 20 years of successful organisation of full-service B2B2C buyer parks at major exhibitions. And that gives us our own loyal audience.
> Hall 11.1
Photo: Jan Nintemann Managing Director of Reseller Park organiser, Global Fairs TT-Messe