Speaking at an IFA Berlin press conference on Wednesday September 4, Jessica Klodnicki, Chief Marketing Officer, Skullcandy, said: “Our brand foundation is music you can feel.” And the product she unveiled exclusively at IFA is literally that: the new Crusher ANC wireless headphones contain an Adjustable Sensory Bass haptic motor driver which creates a physical pulse to complement the bass.

Another innovation is the Crusher ANC’s Personal Sound Profiling, engineered in collaboration with Swedish start- up Audiodo. As Jeff Hutchings, Chief Product Officer, Skullcandy, pointed out: “Your individual hearing is as unique as your fingerprint” and to this end, Crusher ANC uses a simple hearing test on its app, the algorithms of which then calibrate the headphone software to optimise the audio experience to an individual’s ears, storing this unique profile permanently in the headphones. Austrian Snowboarder Anna Gasser, a Skullcandy athlete, is appearing at IFA as part of the launch.

> Hall 1.2, Stand 202

Photo: Jessica Klodnicki, Chief Marketing Officer, Skullcandy