With the industry converging on Berlin for IFA, we asked Burkhard Kieker, CEO, visitBerlin what his message is to visitors to the show from all around the world.

Welcome to Berlin, welcome to the city of freedom. Explore our city with its diverse culture, shopping and food hotspots!

Your website has a lot of inspiring ideas for visitors. Please tell us a little more about how people can use the site.

visitBerlin offers the best suggestions in terms of museums and exhibitions, green spots and activities, as well restaurants and bars. Don’t miss the shopping tips for special Berlin products and gifts: the city is very well-known for their sustainable offer. The links to our apps Going Local and About Berlin are very helpful, as they enable visitors to explore secret places and hear unknown stories through their mobile devices.

This year is of course a major anniversary year 30 years after the fall of the wall. How can visitors discover the history of the wall and take part in celebrations?

On November 9, a large number of events in Berlin will deal with topics such as reunification, the construction of the Berlin Wall, the division of the world during the Cold War and the overcoming of the Wall by the Peaceful Revolution of 1989. Berlin is preparing to commemorate the 30th anniversary of the Peaceful Revolution and the fall of the Wall with a large, city-wide festival to be held from November 4-10. Over the course of seven days at seven historical sites, the city will transform into a unique open-air exhibition and event. The highlight of the one-week celebrations will be a music festival held on the evening of November 9. The city will celebrate a Festival of Freedom together with Berliners and guests from all over the world.

Photo: Burkhard Kieker, CEO, visitBerlin