Grundig unveiled a new line-up of Fire TV Edition Smart TVs at its IFA opening press conference. Zeynep Yalım Uzun, Arçelik CMO and Mario Vogl, Arçelik Northern Europe Regional Director joined Amazon Business Development Director Matt Clark and moderator Lisa Faulkner to present the company’s latest products.

Developed in partnership with Amazon, the headline products in the Grundig OLED-Fire TV Edition range are claimed by the manufacturer to be the world’s first Fire TV Edition television with hands-free voice control and the world’s first OLED-Fire TV Edition. The hands-free model features long-distance voice recognition with eight microphones and advanced beamforming technology, enabling users to ask Alexa to turn on the TV, adjust the volume and play, rewind, fast-forward and navigate through content from across the room.
Fire TV Edition televisions bring live broadcast TV and streaming channels together on one screen. Through Alexa it is possible instantly to find and watch live broadcast TV or choose from a catalogue of streaming movies and TV shows. The televisions also allow users to access live TV through streaming apps, and to play songs, playlists, live radio stations, and podcasts from services including Amazon Music, Spotify and TuneIn.

> HALL 23, STAND 101

Photo: Mario Vogl, Arçelik Northern Europe Regional Director and Zeynep Yalım Uzun, Arçelik CMO