APPLIANCE MARKET DRIVEN BY DESIGN

The kitchen remains the most important room in the home

The growing trend for open- plan living is centred on the kitchen being the hub of the home. Built-in appliances, with their sleek design lines, are a design feature – and this crossover shows no signs of abating. The market for built-in appliances looks very healthy as this trend goes worldwide.

Busy lifestyles mean that consumers are time-poor, so they want the technology in the kitchen to take away the pain and stress at the end of the day.

Performance and capacity are long-term drivers in all major markets. This
translates into increasingly larger loading capacities in washing machines – and in refrigeration, the trend for 3+ doors is a growth engine in Europe. In the first six months of 2019, GfK reported that sales of washing machines with capacities of 9kg or more grew by 24% globally. Multi-door fridge-freezers accounted for around 5% of the market in the first six months of 2019, so there is room for further growth.

Energy efficiency is still high on the agenda. Sales of A+++ refrigerators in Europe, which account for 13% of the market, grew by 8% in the first six months of 2019. The demand for energy-efficient products will continue as consumers start to become more conscious about the eco credentials of products and the growing threat of climate change.

Smart connectivity continues to attract savvy consumers who are increasingly used to using apps. Wi-Fi and NFC smart appliances boosted the market in the first six months of 2019, with growth of 33% in Western Europe and more than 100% is South-east Asia, GfK reports.


7 % of global shipments of refrigeration in 2019 will be smart
17 % Unit sales of liquidisers grew 17% in the first six months of 2019
24 % 9kg capacity washing machines grew 24% in the first six months of 2019
50 % Sales of A+++ refrigerators jumped 50%in Eastern Europe in the first six months of  2019