Celebrating its 100th anniversary this year, Beurer is presenting a number of exciting additions to its diverse range at IFA. We spoke to Georg Walkenbach, managing director of Beurer, and started by asking him about the company’s new product to counteract back pain.
Often, people’s posture is not ideal as they sit in a crunched position, with stiff shoulders and don’t move. The new Beurer PC 100 PostureControl, which launches at IFA, reminds users to switch position. In addition, it also has a couple of training programmes to strengthen your back and your shoulder areas. This new product is the result of a collaboration with start-up business 8sense.
ASTHMA IS PREDICTED TO RISE AND THERE ARE ALREADY 300 MILLION ASTHMA SUFFERERS WORLDWIDE
How does PostureControl work?
Two of the biggest problems nowadays are back pain and breathing problems, like asthma. Users just clip it onto their collar, and it will stay in position and detect whether they are upright or crunched. Whether users move or not the PostureControl really helps position users perfectly with their computer and in the best working position.
Tell us more about the increasing problem of asthma?
Asthma is predicted to rise and there are already 300 million asthma sufferers worldwide, 10% of whom are based in the EU. In addition, many patients are seeking alternative treatments to medication. The Beurer Maremed humidifier is manually filled with water and salt. Using patented technology, its filter purifies the air and a UVC lamp purifies the outgoing humidified air. Maremed eliminates 99% of bacteria and viruses and can also be used preventatively against common allergies such as hayfever.
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Photo: Georg Walkenbach, Managing Director, Beurer