DOOR COOLING A MAJOR ASSET FOR NEW LG FRIDGES

LG is presenting new bottom freezer fridges at IFA whose key asset is “door cooling”. Most refrigerators have all the cool air coming from the back of the compartment, but the new line of fridges from LG has around 10% of cooling coming from the top of the unit, just above the door. The result, says LG, is a 32% reduction in cooling time, and cooling is more even. A new algorithm, called linear cooling, also, says the Korean manufacturer, results in more efficient and even cooling, keeping food fresh longer. Folding shelves add to the convenience of the new fridges.


KEY SELLING POINTS

  1. Faster – cools 32% faster than previous models
  2. Fresher – food stays fresher longer
  3. Convenient – new folding shelves mean big containers can fit without reorganising the entire unit

> HALL 18, STAND 101