HAIER BOOSTS ITS EUROPEAN BUSINESS

Haier Europe has reported on the progress the company has made in the past 12 months, which included becoming the first Chinese brand to be listed on the Frankfurt Stock Exchange, and the acquisition of the Candy Group.

Speaking at the company’s IFA press conference, Yannick Fierling, Chief Executive, Haier Europe, said: “We needed the acquisition to be the perfect fit in terms of the culture, brand, product and also in terms of innovation and with Candy it was a perfect match!”

“In 2018, Haier Europe grew 26% in a flat market, while the Candy Group grew 11% – this meant that Haier Europe and Candy Group were the two fastest-growing Home Appliance companies in Europe.”

Mr Fierling said that in refrigeration in 2018, Haier worldwide increased its market share to 22%, which meant that almost one-in-four products purchased were from the Chinese brand; in washing machines, Haier had a 20% global share.

Haier has 58 million connected users in China and Candy, at the time of the acquisition, was the European leader in smart appliances, with almost one million connected users. Mr Fierling said that this figure had now grown to around 1.2 million users.

“Candy Group had one million connected users at the time of the acquisition and there are now around 1.2 million,” Fierling said. “This has been achieved by adding 3,000 users a day since the acquisition.”

At IFA, the 3,000sq m Haier stand is home to the three brands – Haier, Candy and Hoover.

“Haier Europe, with its three brands, has the biggest range of household appliances in Europe and visitors to the stand at IFA will see that we can offer a true ecosystem to consumers.”

Hall 3.1, Stand 102


Photo: Yannick Fierling, Chief Executive, Haier Europe