The maker of JBL speakers is celebrating its milestone at IFA by launching new innovations across its top-selling speaker and headphone range

“It was another record-breaking year for Harman,” said Robert Jan Van Dormael, Vice President of Consumer Marketing at Harman International, at the audio leader’s IFA launch under the Funkturm at IFA. With a vast multi-level stand brimming with new and upgraded JBL-branded speaker and headphone products, Harman, a wholly-owned subsidiary of Samsung Electronics, is looking to confirm its status as portable audio leader and category shaper.

With 100 million portable speakers shipped worldwide, the Netherlands-headquartered company is cementing its dominant 34% volume share in the segment with the launch of the sleek JBL Link Portable and Link Music speakers that boast 360 JBL Signature Sound along with built-in Chromecast and Google Assistant built-in. With the brains to match their beauty, the speaker duo is set to make waves in the smart home speaker market. Harman is also targeting the growing earbud market with the release of the JBL LIVE 300TWS, featuring seamlessly connected, truly wireless sound via powerful drivers that deliver enhanced bass. The audio leader has also responded to eco- conscious consumers with all the new JBL Flip 5 “Ocean” and “Forest” speakers made of 90% recycled plastic components and a protective case made from biodegradable materials. 


Photo: Robert Jan Van Dormael Vice President of Consumer Marketing, Harman Internation