At a time when manufacturing companies are increasingly global – sourcing from all over the world – who better to open the show than the German-British-Canadian singer/songwriter Alice Merton, known primarily for her hit song No Roots.
Merton was the star act at this year’s glamorous IFA opening gala at the Palais am Funkturm, attended by 600 VIPs from the worlds of industry, politics, business and entertainment.
The stellar line-up at the opening evening included actors Gesine Cukrowski, Caroline Beil, Tina Ruland, Victor Schefé, Hardy Krüger jr. as well as Dominic Raacke and Stephan Grossmann. Presenters Gülcan Kamps, Caroline Beil, Hadnet Tesfai and their colleague Anastasia Zampounidis graced the red carpet. Former GNTM models Toni Dreher, Klaudia Giez and Fata Hasanovic as well as numerous other prominent personalities were also present at the gala.
Opening speeches were delivered by Berlin’s Governing Mayor, Michael Müller; Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics; and Yoshihiro Seki, State Minister of Economy, Trade and Industry, Japan.
Alice Merton provided musical entertainment with her hits No Roots and Why So Serious.
The opening day of the show kicked-off with an official tour of the show floor by a number of dignitaries, who were among the first to get a glimpse of the innovations on display in the various halls.