LIEBHERR OFFERS MARKET FRESHNESS FOR THE HOME

Healthy nutrition and a sustainable lifestyle are current megatrends in society. At IFA 2019, Liebherr-Hausgeräte is presenting innovative technologies aiming to help consumers achieve these goals, such as BioFresh and DuoCooling, that keep food fresher for longer, even at home. We asked the group’s Managing Director of Sales and Marketing, Steffen Nagel, to tell us more.

Customers want modern fridges and freezers to deliver everyday convenience and longer food storage times. Generally speaking, micro-organisms influence how long food can be stored, so cooling slows down the activity of these organisms. Technologies such as BioFresh and DuoCooling mean that throwing away food and constant grocery shopping are both things of the past. As a result, customers benefit from gaining valuable time and they also save money.

Do you have some examples?
In Germany, around 4.8 million tonnes of food land up in the rubbish every year, according to a recent nutritional study by Iss was, Deutschland. That translates to 55 kg per person. For a family of four, this equates to €940 in financial terms. Yet almost half of this waste could be avoided with correct storage.

BIOFRESH AND DUOCOOLING MEAN THAT THROWING AWAY FOOD AND CONSTANT GROCERY SHOPPING ARE BOTH THINGS OF THE PAST.

What is DuoCooling, and how does it work?
Fresh food often loses its appeal after being stored for a short time, shrivelling up or wilting. The rotting process begins, due to the food drying out. The cause of this: The cold air in the freezer compartment draws the humidity out of the fridge compartment. However, things are different in Liebherr products with the innovative DuoCooling technology. This prevents the air exchange between fridge and freezer compartments in all Liebherr fridge-freezers, and thus protects stored food from drying out – regardless of where it is stored in the fridge. Food stays fresh for longer with Liebherr.

> HALL 2.1, STAND 201


Photo: Steffen Nagel, Managing Director, Sales & Marketing, Liebherr