PAVING THE WAY FOR ‘SOCIETY 5.0’

Japan, Global Innovation Partner of IFA NEXT takes to the Red Innovation Engine Stage at 3pm today, for a special session on the evolution of human-machine interfaces.

Keita Nishiyama, Director- General of the Commerce and Information Policy Bureau at Japan’s Ministry of Economy, Trade and Industry (METI) will be having what is set to be an enthralling discussion with IFA Executive Director Jens Heithecker here in Berlin today.

Messe Berlin CEO Dr Christian Göke is enthusiastic about the Japanese partnership with IFA NEXT: “Japan is a country that was the main driver to create the world of consumer electronics as we know it today,” he says. “And that – once again – has become an incredible hub for industry research, thought leadership and start-up innovation. We partnered with Japan because we want to give our visitors a deep dive into a highly innovative industry hub, including entrepreneurs and visionary speakers and a start-up world like never before.” Nishiyama addressed the media at the IFA Global Press Conference in April on the key issues at stake heading into the future, in particular when it came to new data governance models. With more than 2.5 quintillion bytes of digital information circulating each day, Mr Nishiyama called for the establishment of DFFT – or Data Free Flow with Trust – for non-personal data. He said that while personal data and intellectual property need to remain under careful protection, on the other hand, the free ow of medical, industrial, traffic and other highly useful non-personal data must be allowed to ow freely across borders. The result will, he says, be Society 5.0.


NEW HUMAN- MACHINE INTERFACES WITH CONSIDERATION AND SENSIBILITY

Date: Saturday 7 September 2019
Time: 3:00 pm – 4:00 pm
Location: Hall 26 / Red Innovation Engine


Photo: Keita Nishiyama, Director-General of the Commerce and Information Policy Bureau at Japan’s Ministry of Economy, Trade and Industry