After a successful launch at IFA 2018, Sanyei is back in Berlin with its oral care brand ION-Sei. We asked Ayako Wasiliew, Sales and Marketing Director, Sanyei Germany, what’s new from the company at IFA this year:
The main focus for IFA 2019 is our oral care brand ION-Sei. As an addition to our current product line-up, we are introducing a new attachment – dental floss – and new types of brush attachments for our electric ION-Sei toothbrush.
THE ION-SEI SUPPRESSES THE BACTERIA- CAUSING PLAQUE
Please tell us more about your ION-Sei product and what sets it apart in the market.
The ION-Sei is an innovative high-end electric toothbrush and a combination of patented Japanese technology and German product design. The exclusive Ion-Technology of the ION-Sei suppresses the bacteria-causing plaque, enabling a longer lasting, deeper clean. Our gentle-on- gums brushing has been specially designed to take better care of your mouth. We simply call this “gentle-brushing”. The ION-Sei is available in two colours, Day White and Lake Blue. It is light and travel-friendly and can be charged by USB.
What is your strategy with regard to retail business, and sales across Europe?
The retail business is shifting more and more towards online sales. However, we found in recent market research that electric toothbrushes are still mainly sold in offline sales channels. As ION- Sei’s technology is quite complex, it is necessary to explain the functions properly to consumers. We would like to find a good balance between offline and online sales in our strategic approach.
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Photo: Ayako Wasiliew, Sales and Marketing Director, Sanyei Germany