SPECTRUM BRANDS PRESENT A WINNING COMBINATION AT IFA 2019

The past year has been one of significant changes for the Spectrum group, bringing new opportunities. We asked Tim Wright, Vice President Sales & Marketing Global Appliances, Spectrum Brands, to tell us a little more.

Our fantastic portfolio of home and personal care products continues to see sales development and good market share growth in key market sectors and we are starting to gain greater brand exposure for Remington as the official electrical styling partner for the world’s biggest football club, Manchester United.

WE CONTINUE TO INVEST WITH OUR RETAIL PARTNERS AS WE CREATE SPECIFIC COMMUNICATION AND RANGE PROGRAMMES

How has this partnership helped in terms of promotion?

Remington media went live on the Manchester United channels in June 2019 with web banners on manutd.com and the app, along with video content on Manchester United social media channels. We are already receiving a lot of positive attention and September will see the launch of our co-branded product range.

What are your key new products at IFA this year?

Key launches for Remington at IFA include Curl & Straight Confidence, the answer to simple styling that makes a real statement with both a straightener and a hair dryer in the range.

How is the Russell Hobbs brand evolving? What new products are of particular interest from them?

Our key launch at IFA for Russell Hobbs wis the Sous Vide Slow Cooker, with 3 functions: Slow Cook, Precision Temperature Probe and Sous Vide.

How do you work with retailers, and how are sales channels evolving?

As a team, we continue to invest with our retail partners as we create specific communication and range programmes. IFA is a real highlight of the year and gives us the perfect platform to showcase our portfolio.

> HALL 4.1, STAND 208


Photo: Tim Wright, Vice President Sales & Marketing Global Appliances, Spectrum Brands