Tompson Li, Chairman and Founder, TCL, opened the Chinese manufacturer’s press conference at IFA Thursday September 5, with statistics including TCL’s positon as number 2 in the TV segment in 2018, and its 75% increase in sales year-on-year in North America.
The rest of the launch was forward-looking, with new smart TVs, earphones and a strategy called ‘AI x IoT’ revealed, but the most notable announcement was the launch of TCL’s first ever globally-available smartphone called Plex, on sale from October. “This is a big, important step. For the first time we are bringing our excellent pioneering display technology to the world of smartphones” said Stefan Streit, Global Marketing Manager, TCL. He cited the fact that 79% of mobile data traffic is predicted to be used for video by 2022 as a reason for the increasing need for quality displays. Plex can remaster video live from SDR to HDR, and contains a pioneering triple AI camera plus “super Bluetooth” allowing for four connected devices at once.
Streit also demonstrated prototypes of a forthcoming foldable phone and a smartglasses-headset called Project Archery, stressing TCL would not rush these concepts to market until they were perfected.

> Hall 21, Stand 102

Photo: Tompson Li, Chairman and Founder, TCL