TRACKING THE MEGATRENDS IN SMALL APPLIANCES

In 2018, the small electrical appliance sector did quite well in the D-A-CH (German speaking countries), and was still growing in the first half of 2019. We asked Astrid Duhamel, Head of Communication and Digital, Groupe SEB D-A-CH what she sees as being the main points of evolution in the market, in particular for her group.

One clear megatrend is convenience. Everything should become simpler and faster, but the issue of quality still plays a major role. In the food sector, this means people want to enjoy freshly prepared dishes without having to stand at the stove for hours. In floor care, convenience means flexible vacuum cleaning ideas without any compromises on cleaning performance. The topics of sustainability and resource preservation are also becoming increasingly important. For this reason, products such as the new fully automatic Krups Evidence One coffee machine are made of high-quality durable materials.

EVERYTHING SHOULD BECOME SIMPLER AND FASTER, BUT THE ISSUE OF QUALITY STILL PLAYS A MAJOR ROLE

What are your key products at IFA this year?
This year, our visitors can discover three smart innovations that can be individually adapted: The premium contact grill Tefal OptiGrill Elite with a new intuitively operated display for an optimal overview of the grilling process. The smart multicooker Krups Cook4Me+ Grameez comes with an external, connected scales and an app with new and fresh recipe suggestions for your available ingredients so you can prevent food waste. The versatile Tefal ActiFry Genius XL 2in1 hot air deep fryer prepares delicious food low in fat, and different meals can be prepared simultaneously in two compartments. In addition, Rowenta is introducing a new cordless vacuum cleaner: Air Force Flex with its flexible tube that reaches even under low furniture for more convenience.

>  ENTRANCE SOUTH (left), STAND 101


Photo: Astrid Duhamel, Head of Communication and Digital, Groupe SEB D-A-CH