GRF’s financial performance is unique in the market. We asked Cristina Musumeci, GRF’s Marketing and Communication Manager to tell us why.
GRF’s DNA is 100% Italian in terms of capital, design and engineering. The company was born from the idea of a group of entrepreneurs and professionals who have been active in the world of home appliances for many years and can boast great competence, professionalism, passion and financial solidity. We are very satisfied with the performance achieved so far, because we are obtaining triple- digit growth rates.
OUR PARTICIPATION AT IFA IS THE BEST WAY TO “OPEN A WINDOW” ONTO NEW MARKETS.
What differentiates GRF products?
The new line of American-style refrigerators presents the most updated design and advanced technology without neglecting the easy to use aspects always present in GRF products. Our quality controls assure high quality products, and our failure rate is below 1%.
Stock and availability are key points for buyers. What is GRF’s approach to those two strategic points?
We truly think that these two points are strategic for our performance. For this reason, our decision from the beginning was to keep high level of stock divided in two big warehouses located in Italy’s north (Milan area) and in the south (Naples area). This structure allows us to guarantee products that are always available, and delivery within just a few days.
Why is it important for GRF to be at IFA?
Our plan for the future is to support the brand through marketing actions and investments in R&D in order to keep growing. That is why we believe our participation at IFA is the best way to “open a window” onto new markets.
> HALL 9, STAND 106
Photo: Cristina Musumeci, Marketing and Communication Manager, GRF