EK’S ELECTROPLUS OFFERS CUSTOMER- FRIENDLY RETAIL

German retail solutions provider EK/Servicegroup is ramping up its home appliance offering with the launch of a new retail marketplace.

With 53 Electroplus branded stores across Germany and Europe, EK/ servicegroup is at IFA to present its Electroplus marketplace concept to the world. Jochen Pohle, Head of Business Unit EK Home, EK Management Board member Susanne Sorg and EK CEO Franz-Josef Hasebrink, set the new retail service concept in motion on Friday.

“Our marketplaces combine the strengths of bricks-and-mortar retailers with digital opportunities,” Susanne Sorg said at the company’s IFA opening press conference. “The marketplace is set to build on the estimated €2.4bn of annual sales and 4,000 retail partners that make EK is one of the leading retail services groups in Europe.”

With newly developed functionalities, the Electroplus marketplace enables the booking of customer-friendly services including device connection, the removal of old devices, as well as a revised inventory with access to virtual warehouses. Accordingly, consumers have access to a greater choice of products and can also choose between payment options including Paypal, direct debit and credit card.

At IFA, the EK exhibition team is explaining the finer points of the Electroplus marketplace, and the kitchen-focused Küchenplus, at its booth in hall 1.1. “With Electroplus and Küchenplus we have two high-profile and profitable retail concepts for the specialist trade,” Jochen Pohle said.

> Hall 1.1, Stand 203