A new German pavilion is injecting high-end tech into China’s premium consumer electronics trade show
German exhibitors are participating under the brand name “Made in Germany” at CE China for the first time in 2019.
Quality products made in Germany are in huge demand across China and Asia, making the IFA event in Guangzhou later this month the perfect gateway into the far eastern consumer electronics and home appliance market.
The German pavilion, which is supported by the German Ministry for Economic Affairs, is set to become a prime platform for expanding exports into the Asian market for a host of premium German tech companies including Beurer, Faytech, Maybaum, Miji, Sennheiser and Severin. German industry research body Gfk as well as the gfu will also be in attendance to present a united German tech front in the city of Guangzhou, the heart of China’s trade and manufacturing sector.
Sennheiser is looking forward to making use of the IFA Retail University at CE China. Via 20-minute Power Briefings, the initiative provides international brands with an important platform to showcase their wares to major retailers in China.
“With a fast-growing market in China, we are especially looking forward to participating in CE China and its Retail University, as these provide outstanding opportunities to get closer to our customers in this vibrant marketplace, and build ever stronger relationships and leverage exciting new opportunities,” said Dr. Andreas Sennheiser, CEO, Sennheiser Electronics.
Meanwhile, the world-leading Made in Germany brands will also encourage key buyers and retailers from China and across the world to attend the show.