In Station-Berlin, the sourcing platform of IFA Global Markets provides a strong complement to the brand platform of IFA itself.
“We’re excited that our 4th edition is completely sold out,” says Nils Hellpap, Product Manager, IFA Global Markets. Last year there were 664 exhibitors and this year, when the numbers are released, they will show an impressive growth.
IFA Global Markets has become the most important sourcing platform for consumer electronics and digital products in the consumer electronics and home appliances market in EMEA.
Located in the centre of Berlin, IFA’s international sourcing platform draws OEMs (original equipment manufacturers), ODMs (original design manufacturers), suppliers, component manufacturers and yet-to-be-discovered brands from all over the world.
“All the halls are sold out, and sold out early, for several reasons,” notes Hellpap. One reason is that more and more countries now participate as the geography widens: companies from at least 19 countries are exhibiting. One example of this geographical diversity is Bomare, an Algerian manufacturer of consumer electronics which wants to extend its success in supplying southern Europe and MEA.
Another reason, and significant in its trend, is that some manufacturers with brands and stands at IFA are now taking stands in IFA Global Markets in order to benefit their OEM/ODM business units. A good example would be KONKA GROUP of China.
As its role in the world of sourcing products grows, IFA Global Markets offerings such as Matchmaking Meetings and Expert Talks provide a useful way for the community of buyers to find companies, hear from peers, and grow their expertise.