KONKA ON TRACK FOR GLOBAL GROWTH

ADVERTORIAL

Two innovation awards for KONKA TVs place the company firmly on the world stage

The Chinese technology giant KONKA continues to upgrade and optimise its industrial structure, with technology and innovation as core driving forces. We asked Mario Zhou, Multimedia Industry Department Vice President of KONKA Group Co. Ltd. and International Business Division General Manager of KONKA Group Co. Ltd. to tell us more.

At present, a new picture is shaping, where four business groups, the Consumer Electronics business group, the Industrial Park business group, as well as the PaaS (Platform as a service) & Financial Investment business group, are developing side by side. By 2020, we plan to achieve operating revenue of €10bn, develop three new business groups with respective operating revenue of over €1.25bn and establish 1-3 new national and international listed companies. We have also set goals for the next three years: realising an operating revenue of more than €12.5bn and turning KONKA into a global competitive enterprise driven by technology and innovation.

You have a three-pronged development strategy. Could you tell us about it?

The three-pronged development strategy includes reform, transformation and upgradation. Reform refers to implementing mixed-ownership reforms of business; transformation refers to building new industrial patterns with regards to emerging industries; upgradation refers to upgrading present business models regarding smart homes.

Two of your products won awards at the IFA Product Technical Innovation Awards this year. Can you tell us about these, and why you believe they have received these awards?

The KONKA A3 is capable of direct input of 8K signals to full real display of 8K images and integrates a panoramic AI matrix. It uses Dolby Vision and is equipped with the Harman Kardon sound system to create an audio-visual feast for the users.

The V1 adopts a 4K OLED screen and is equipped with HDR2 technology and 10Bit HDR hard decoding technology, making images look more real. Besides, V1 adopts the YIUI 7.0, a system independently developed by us, to provide personalised and preferred contents, by analysing users’ viewing habits as against a big data source.

These two are innovative in terms of product design, audio-visual performance and intelligent technology. They have broad market prospects and play leading roles in the innovation of TV products.

How important is R&D to your forward development and why?

R&D is crucial to KONKA’s future. As a platform-based company driven by technology and innovation, the R&D of core technologies is one of the important strengths of KONKA. In recent years, focusing on deployment of AI, IoT, 8K and 5G, we have constantly increased investment in technological research and development and won various awards in related fields. R&D has not only consolidated KONKA’s position as a leading Chinese home appliance enterprise, but also given KONKA the con dence and strength to compete with the world’s cutting- edge technology brands.

What are your goals for market share in global TV sales?

KONKA is gradually expanding in the global market. At present, we have actively deployed in African market, joining hands with Jumia, the largest e-commerce platform in Africa, and establishing a joint venture with Hoho, a local Egyptian electric appliance company. This joint venture strives to achieve annual sales goal of 500,000 products in Egypt and neighbouring markets by 2020. In the future, KONKA will progressively promote the strategic layout of globalisation to accelerate the growth in market share.

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Photo: Mario Zhou, Multimedia Industry Department Vice President, KONKA Group Co. Ltd.