PUNDI X UNLEASHES BLOCKCHAIN TECH

Singaporean startup Pundi X debuts at IFA with a showcase of next-generation blockchain devices that keep data private and set cryptocurrencies free

With the goal of “financial inclusion”, Pundi X was established to innovate ways for individuals to harness the value, flexibility and security of blockchain digital currencies. The blockchain developer is therefore at IFA to showcase its new point-of-sale device, the XPOS, that seamlessly facilitates transactions with cryptocurrencies across borders.

“We are enabling merchants to take cryptocurrency as a payment,” Peko Wan, Pundi X vice president, told IFA International. With the Function X card that accesses a user’s cryptocurrency assets, people can paywave daily goods using Bitcoin, for example. Consumers have the added peace of mind of transacting via highly secure blockchain cryptography that does not reveal the identity of the purchaser.

The first chain-store merchant to implement the XPOS is Venezuela’s largest chain of department stores, Traki, with the blockchain-powered cryptocurrency transactions providing an antidote to hyperinflation in the country, Wan said.

PundiX has also unveiled the BOB (Blok on Blok) blockchain smartphone at IFA. The first mobile device in which all data is sent and received via the Function X blockchain ecosystem, the smartphone does not surrender any data to central service providers that keep and sell-on users’ data. The phones are also designed to be built and modified by the user depending on their needs and preferences and can also be easily updated.
“BOB marks a big step forward in our mission of creating a Blockchain internet, a fully decentralised network where every piece of data shared is under the owner’s control,” co-founder and CEO of Pundi X, Zac Cheah, said.

> Hall 24, Stand 200-01


Photo: Soohan Han, Director of Marketing, Pundi X