IFA’s Official Audio Partner showcases iconic headphones and soundbars

Sennheiser has been a key member of the IFA community for years. For 2019, the company is further strengthening this relationship by becoming IFA’s Official Audio Partner. Peter Ogley, COO Consumer Division, tells us about this partnership and also outlines the company’s product line up at IFA Berlin.

What does the partnership entail and why did it make sense?

IFA is one of the most important touchpoints for us to engage with our industry family and customers. As Official Audio Partner, we are partnering with IFA across different touchpoints in Berlin and internationally, as we will be participating in the IFA Retail University and the German Pavilion at CE China later this month.
Here in Berlin, we are inviting visitors to hear the difference at the Sennheiser booth, where we are showcasing the latest additions to our headphone portfolio and our AMBEO Soundbar which offers immersive 5.1.4 sound from a single device. Complementing our main booth in Hall 1.2, we are demonstrating our AMBEO applications for VR and AR at IFA Next. We are currently seeing a rapid evolution of virtual and augmented reality applications and believe 3D audio will play a vital role in completing the immersive quality of these experiences.
The role of audio in the world of mixed reality is also the topic of a Sennheiser presentation at IFA+ Summit. Additionally, we are bringing our expertise in audio to IFA as well: We are supplying several IFA stages with our equipment and offering a helpdesk for journalists at the media centre.


What new products are you launching at this year’s show?

This year, we are unveiling our new MOMENTUM Wireless here in Berlin. They mark the third generation of our iconic headphone range that offers a unique blend of superior sound, contemporary design, cutting- edge technology, and a touch of handcrafted indulgence. Supremely intuitive and packed with smart features, the new MOMENTUM Wireless lets our customers experience their audio on their terms – bringing an iconic headphone to the connected age. We are also introducing the successor to our premium travel headphones with the PXC 550-II Wireless. The headphones offer one-touch access to Amazon Alexa.

How do you see the consumer market for headphones evolving?

We believe that developments in technology such as 5G, smart assistants or AR/VR will dramatically change the way customers interact with their headphones and what their audio device means to them. To achieve this, more computing power will be brought to headphones, replacing actions we currently perform on our smartphones. The development of the new MOMENTUM Wireless was led by our ambition to create a 24/7 audio companion to navigate this new world: it gives consumers effortless and intuitive control, whether they want to be entertained or make calls, escape it all or stay connected, while offering outstanding sonic performance that makes them hear the difference.

How important is the Chinese market for you, and what are the key trends?

The Chinese market is a very important one for Sennheiser. Fast-growing and vibrant, there is signi cant potential for us to reach a young, on-the-go, ever-connected target group that greatly appreciates the quality Sennheiser stands for. We are very excited to participate in CE China which provides an excellent opportunity to get closer to our customers in this marketplace.

Photo: Peter Ogley, COO, Consumer Division