High end products with cutting edge design star at IFA Berlin
Amsterdam-based TP Vision oversees the Philips Audio brand globally. It is planning to take the brand and its products to the next level, as it has done with the Philips TV Brand in recent years. In this exclusive interview, Martijn Smelt, CMO Philips TV & Audio Europe, provides insights into the company’s goals.
What new audio products is Philips launching at IFA Berlin?
We are very excited about the new Philips Audio products we are launching at IFA this year. For example, we are introducing the new PH805 headphone – which brings high performance and features plus build quality to the mid-priced sector of the over-ear, Bluetooth, wireless Active Noise Cancellation market.
We are also offering a series of mid-range Philips Sound bars that will perfectly pair with our Performance Series TVs. And we are presenting the Philips & Georg Jensen collection. Following the success of our collaboration in 2018, we are delighted to extend this partnership and launch a stunning collection of luxury audio products and accessories to complement the lifestyle of stylish travelers.
IT’S IMPORTANT TO BE TRUE TO THE PHILIPS AUDIO STORY AND POSITIONING
How do you see the home audio market progressing?
The Audio market is extremely dynamic with lots of propositions launched at all times. It’s important to follow trends – but also be true to the Philips Audio story and positioning to avoid to get lost in all the noise. As we’ve done with Philips TV, we want to deliver high end quality products without neglecting the mid-range products. There is an appetite for Hi Resolution Headphones and the PH 805, which provide the best audio quality for outdoors and the on-the-go life.
People appreciate more and more the quality of what they are listening to. That’s why we are working on high end products to be launched in early 2020. In the meantime, we offer great audio quality with products such as True wireless headphones (Philips SHB 2515) and noise cancellation (PH 805).
We also see a desire for ‘good looking’ products such as Bluetooth speakers. Consumers want speakers that look as good as they sound. Our European Design promise responds to that – and so does our Philips & Georg Jensen collection. But this just the beginning. We will continue to monitor audio trends, working with our R&D and Design teams to create beautiful, high performing products.
What has been the reaction to your partnership with Bowers and Wilkins?
The partnership between Philips TV and Bowers & Wilkins has been a huge success. Our OLED+ 903 TVs featuring sound by Bowers & Wilkins have received over 50 Awards in Europe alone. At IFA this year the two brands have pushed the boundaries with two new OLED+ models that will rede ne the de nition of Premium TV – the Philips OLED+934 and OLED+984. For now, our partnership concerns High End products but we are looking to expand this collaboration.
Can you tell us more about Georg Jensen design audio products?
The Philips & Georg Jensen collection features the JT600 True Wireless Headphones, the JS20 compact Bluetooth audio speaker, JS50 home Bluetooth audio speaker and the JP10 Power Bank. Inspired by Georg Jensen’s famous ‘slate blue’ high-polished steel design, the items within this stunning collection have been crafted using real materials, such as metal, premium Kvadrat cloth and Muirhead brown leather, ensuring a robust and stylish finish.
Photo: Martijn Smelt CMO, Philips TV & Audio Europe