Global Fairs has launched an International Sustainability Park at IFA Global Markets, where the industry can better understand how today’s customers expect more demonstrations of green awareness.
“More than 10 industry associations are joining us in this initiative. It’s not your typical green industry event that focuses only on recycling and toxic substances,” Global Fairs’ Managing Director Jan Nintemann, said. “This event covers the changes that younger generations expect in our consumer products and our consumer marketing, how companies can start a true green dialogue to their commercial advantage and the role that trade shows will play in bringing climate action to industries.”
The year 2019 is the hottest year on the planet as we know it, Nintemann said, adding: “Greenland is melting. Forest fires are burning in Siberia. An iceberg twice the size of New York City, is breaking away from the Antarctic. School children, like Greta Thunberg, have started a global protest movement because adults don’t seem to care enough.”
Visitors to the Sustainability Park can hear experts on the subject from NGOs, public and private sectors, including: Greenpeace; the United Nations Environment Programme UNEP; the global association of the world’s leading tradeshow organisers UFI; the Potsdam Institute for Environment Research; and many more.
Photo: Jan Nintemann Global Fairs’ Managing Director