September is traditionally Apple’s time to introduce its new generation of iPhones. The market always has high expectations, not just for the products, but also for new third-party accessories. Nick Graves, CEO, Aquilla Europe, a pan-European technology consultancy focused on the Apple ecosystem, gives a presentation at EXPERT TALKS @ IFA GLOBAL MARKETS on today, 12:30, at STATION-Berlin.
Graves said that to succeed as a third-party company in the Apple world, brands have to “understand Apple’s platforms, recognise opportunities and necessary features, and align themselves with the design ethos that drives Apple and its channels”. They are similar to Apple in their thinking and approach to customers and “plugged in to appropriate distribution strategies that mesh seamlessly with the target stores and resellers”.
Graves’ talk will focus on these and other critical success factors for brands, he said, adding: “With a wide range of real-world case studies, both successful and not-so successful, attendees will get a genuine insight into the pitfalls and stepping stones separating success from expensive failure. I will also cover accessing and servicing both the Apple Stores and Apple’s other major channels, including Apple Premium Resellers”.

Photo: Nick Graves CEO, Aquilla Europe