ROKU MAKES MOVES ON EUROPE

Opening his IFA NEXT keynote, Roku CEO and founder Anthony Wood reminded the audience of his own background: “I have European roots and studied in Holland. It’s good to be back.”

Roku is taking its TV operating system outside of North America for the first time, and Hisense UK will release its rst TVs powered- by-Roku TVs towards the end of this year, CEO Anthony Wood announced during his IFA NEXT keynote. Roku’s operating system has only been available in North America until now – in TVs including TCL, Sharp, and Hisense US.
At the keynote Wood announced Roku’s launch in Europe. “The UK will be the first,” he said. “We have a lot of experience there and have relationships with all the major content providers.” He also announced the imminent arrival in Europe of the Hisense – Roku TV: “They build great TVs that work excellently with Roku,” he said.
In the last quarter the company screened 9.4 billion hours of programming. It currently has 30.5 million active accounts and, with many of those in shared households, estimates that there are more than 73 million people using the service. Half of them watch all of their TV on RoKU, while others use a mix of sources. As streaming becomes more prevalent, modern software is needed to power the big advances for consumers, TV manufacturers publishers and advertisers.
Wood concluded: “The world is moving to streaming. Streaming is the future of TV and Roku is planning on leading the way.”

> Hall 26, Stand 234


Photo: Anthony Wood, Roku CEO