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The fact that IFA is the world’s annual gathering place for the top minds in the electronics and appliance industries is not new. Echoes of Albert Einstein using this very same platform around 90 years ago to deliver his thoughts on the future of communication still reverberate around the halls of Messe Berlin today.

What IS new is the extraordinary depth and breadth of topics that have been discussed over the past week as part of IFA 2019. Indeed, the world is literally being reimagined on the numerous stages and forums here. Four extraordinary IFA keynotes announced current groundswell trends.

The power of data was this year’s key topic at the IFA+ Summit – the conference of the future at IFA, while IFA NEXT this year hosted two stages with an extraordinary agenda of talks and presentations projecting well into the future.

And yesterday and today, the Shift Automotive Mobility Convention sees start-ups, tech giants, carmakers and urban planners gathering to discuss how the latest technologies and forward- looking mobility concepts will in uence the way we live, work, drive and travel.

It all adds up to being the “ultimate in thought leadership”, enabling all those present at IFA 2019 to plot a clear course for the future, making this event an essential and integral part of the planning process of the world’s electronics and appliance manufacturers and retailers.