Christof Schminke, managing director of Trafi in Germany, addressed the Shift Automotive summit on the topic of a “one-stop shop” for mobility, allowing users to make better informed decisions. We asked him to summarise his presentation for IFA International readers.
My presentation explored the idea that holistic multi-modal mobility services organised by a city, together with private partners, is the first step in realising smarter urban mobility – instead of working with one individual transport operator. I argued that this holistic approach enables democratised access for transport providers and helps cities to understand user preferences and provide infrastructural and legal adaptations. For the citizens, it removes the hurdles of mobility – a one-stop shop for mobility allowing users to make better decisions.
How are mobility solutions evolving over time?
The cities are the beating heart of the mobility ecosystem. Yet, the offer met by citizens is often scattered and hard to digest. New mobility operators are constantly flooding the streets of urbanised areas, but today it’s hard to get an overarching view of what the network system looks like, holistically and comprehensively. To make it easier for people to utilise the entire network of transport, and for cities to regain control of their mobility systems, we have created a digital infrastructure for operating and analysing mobility. The Trafi technology suite makes it possible to connect all types of mobility, from multi-modal options to the public transport network, into one fast and frictionless solution. Instead of adding obstacles to travelling we remove the hustle and create an experience that is seamless, convenient and better suited for the digital consumer on the go.
Photo: Christof Schminke, Managing director, Trafi