The Mobility Experience and Technology Lab (MXT), jointly founded by Fraunhofer IAO and McKinsey, envisages the car as being a “home away from home”. At Shift Automotive this year, Sebastian Stegmüller, who heads the Mobility Innovation department at Fraunhofer IAO will be outlining work being undertaken in a newly founded innovation network. Speaking to IFA International, Stegmüller expanded on the nature of his role.
What does your job entail?
Together with my team, my job is to look at the various ideas that are emerging and determine as quickly as possible which technologies, services and business models could catch on and which of them are unlikely to succeed in the marketplace. As future business models need the involvement of different players and their points of view, we decided to establish an innovation network that endeavours to bring the future of autonomous driving to life. Our job is to pick out the most promising ideas at the beginning of the innovation lifecycle, even before product development has begun in the areas of automation, vehicle connectivity and electrification, as well as new mobility services. We have created a network of industry project partners to collaborate on the mobility solutions of tomorrow – from conceptual idea to finished prototypes.
WE HAVE CREATED A NETWORK OF INDUSTRY PROJECT PARTNERS TO COLLABORATE ON THE MOBILITY SOLUTIONS OF TOMORROW
What are the end goals of the research?
We are attempting to create a founded basis for lucrative business models and technologies. This targets not only automotive manufacturers and suppliers, but companies from the entertainment, service and IT sectors as well. One of the key roles of the MXT Lab is to carry out user studies, providing a first indicator of the viability of potential innovation opportunities. In one of the first such studies, we investigated whether the time freed up by autonomous driving might be suited to language learning. The goal was to assess the underlying demand for these sorts of services as well as the attractiveness of various technical solutions and driving-related applications. This information allows our researchers to draw conclusions that can then be fed into the automation of the driving experience in the future and the way that these vehicles are designed.
THE CAR AS LIVING SPACE – CREATING THE FUTURE MOBILITY EXPERIENCE
Date: Wednesday, 11 September
Time: 1:20 pm
Location: Hall 26b – GRAND THEATER
Photo: Sebastian Stegmüller Mobility Innovation Dept., Fraunhofer IAO