SENAO’S TRANSFORMATIONAL JOURNEY

Senao is the largest distributor for handheld devices in Taiwan with integrated marketing of consumer electronic products. Since Chunghwa Telecom became a major shareholder in 2007, Senao has set up distribution points at Chunghwa Telecom’s authorised stores and customer service centres throughout Taiwan, offering instant and accessible service. Ken Lin, Senao’s Director of Business Development, told us more about how business has been evolving in the past year.

Senao has been transforming its business core from traditional retailing and distribution to a multi-channel management- based business model. Although our main business is mobile and other consumer electronic products right now, we are focusing our channel strategy and developing a more customer- oriented database to support various product categories and services through O2O strategy.

Since this is the second time you are attending IFA what has attracted you to come to the event for a second year?

The value that IFA adds to our business is that we are able to study coming trends for smart homes and home electronics and explore new opportunities with European brands. This is a great chance to compare how vendors and retail channels do their business in different countries, bringing new insights for us.

What are the main goals of your visit?

To explore new opportunities for bringing European brands to Taiwan; to study Smart Home, Smart Kitchen, and how 5G technology will change daily life.

What are your thoughts about the “philosophy” of this event as opposed to other trade events in your eld around the world?

IFA’s main purpose concentrates on how to bridge vendor and channel to the general public. I think this is a perfect distinction between IFA and other trade shows.


Photo: Ken Lin Director of Business Development, Senao