Top officials from China’s Guangzhou Municipality have travelled to Berlin to visit IFA in the run-up to CE China.

Zhiying Chen, Executive Vice Mayor of Guangzhou Municipality, headed a delegation including Yuyue Gao, Vice Secretary-General, The People’s Government of Guangzhou Municipality, aiming to solidify relations with the Brandenburg region and Europe at large. As Germany is by far China’s biggest European trading partner, it also underlines a new momentum driven by the move of the CE China show to Guangzhou, having been in Shenzhen for the past three editions.

“I think the partnership is very good, with great potential,” said Mr Chen. “We are able to learn more about each other in aspect of products, companies and markets through this communication. This kind of activity can also promote the communication and coordination of industry, markets and companies between us, which will take our relationship to a higher level.”

Mr Gao stated that the US-China trade war is creating a shift in trade interest towards Europe, in particular following the visit by German Chancellor Angela Merkel to his country. Given the size of IFA, he said the potential for the show in Guangzhou was very similar, stating, “We are very confident about it. The influence will become bigger through the IFA platform. Some of the top enterprises, such as Huawei, ZTE, Skyworth and TCL, will do strategic realignment according to the international situation and competition. I am sure they will concentrate more on the European market, and therefore, more Chinese companies will exhibit at trade shows like IFA and CE China”

Photo: Zhiying Chen Executive Vice Mayor, Guangzhou Municipality