For the second part of our Nomadic Lifestyle report, we start by reviewing some of the key product innovations unveiled at IFA Berlin 2019
As IFA draws to a close, it’s clear that products catering for today’s on-the-go lifestyle remain priorities for leading players. Across mobiles, wearables and audio, visitors witnessed an array of innovations.
Huawei and Qualcomm both introduced powerful chip sets that will support the imminent global rollout of 5G mobile devices. With the latest editions of the Huawei Kirin and Qualcomm Snapdragon chips coming to market, 5G mobile consumers will soon be able to enjoy amazing gaming, video and music experiences on the move.
As for the manufacturers themselves, Samsung used IFA to unveil its eagerly awaited Galaxy Fold. With its unique ability to expand to near tablet-like dimensions, the phone is available in a 5G-ready version.
Competing for attention with Samsung’s Galaxy Fold at IFA 2019 were the LG V50 ThinQ 5G smartphone, with its 6.4-inch OLED FullVision display; Huawei’s new P30 Pro; TCL’s Plex, offering powerful features and Sony’s Xperia 5 mobile phone.
Sony also used IFA to introduce the neckband style WI-1000XM2, the latest upgrade to Sony’s 1000X series of wireless headphones. Richard Yu, CEO of Huawei Consumer Business Group, unveiled the company’s new wireless earphones, the Freebuds 3. Elsewhere, Pioneer revealed its S6 Wireless Noise Cancelling Headphone.
Also delivering innovations in Nomadic lifestyle are companies such as Belkin, which strive to deliver seamless connectivity to consumers through its range of premium accessories. Fast- charging is a key area for the company, and is in strong demand from consumers who need to charge their devices quickly when leaving home in a hurry.
On the wearables front, Garmin came to IFA with three new products. These include the Fenix 6, a multisport GPS watch with the option of the company’s first ever solar power feature, the Vivomove, a fashionable hybrid smartwatch, and GPS smartwatch the Venu. Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers, adds that “the market for earworn wearables has grown substantially this past year and we expect this to continue in the years to come. Added to the rise of smart assistants and in- ear biometrics, companies have the perfect formula to sell consumers a device that’s complementary to the ecosystem on their wrist and in their pocket”.
€210bn Consumers spent €210bn on smartphones worldwide in the first half year of 2019.
€110.5bn The global mobile phone accessories market is expected to reach €110.5bn by 2025.
29.8% 172.2 million wearables were shipped in 2018. Smartwatches accounted for 29.8% of all wearables.
Photo: Miss IFA showcases the Pioneer S6 Wireless Noise Cancelling Headphone from Aqipa Gear Guru