The AEG Electrolux stand at IFA 2019 featured a huge circular dome, covering an area that became a hub where the latest products from the multi-faceted firm were displayed. It was a stylish and memorable embodiment of the company’s stated mission to create better products by emphasising care and wellbeing, to make life more enjoyable and sustainable. Through their various brands, which include Electrolux, Frigidaire and AEG, they sell more than 60 million household and professional products in over 150 markets every year.