IFA FIRST-TIMER SAFERA CONNECTS WITH PARTNERS

Finnish company Safera was at IFA for the rst time as an exhibitor and CEO/co-founder Mikko Reinikainen couldn’t be happier. “I have been visiting for ve years and dreaming of the day we would exhibit here. All of the major players are in one place.”

Safera was at IFA to promote Safera Sense, which it describes as the first “complete smart cooking sensor”.

Compatible with smart home systems including Google Home and Amazon Alexa, Safera Sense is designed to help users avoid cooking fires and monitor air quality. While currently focused on the kitchen, the tech could be rolled out into other scenarios. “We have had a lot of interest from major companies,” said Reinikainen. “I said I would be happy if we managed to connect with one global player but by the end of the show it was more like ten.”

Safera organised some meetings ahead of IFA, “but a big advantage was being able to demonstrate the technology. We brought a lot of demonstrators because there is nothing like being able to experience a new solution with your own eyes”.



Photo: Mikko Reinikainen, CEO/Co-Founder, Safera