MEDISANA’S MASSAGE MESSAGE DRAWS CROWDS

Medisana has established a leading position in the home health market, developing products and services that improve mobility, exibility, independence and safety. It’s a message that was well- received by IFA visitors, according to the company’s Chief Digital Officer Ulrich Schulze Althoff: “Home healthcare is increasingly relevant for people visiting, and our partners.”

Particularly popular with buyers and visitors have been Medisana’s massage products, said Althoff: “We’ve been driving that area very strongly and it has attracted a lot of interest here.” Another product that created a buzz was its home health robot “which is aimed at assisting people living alone.”
Key IFA themes, said Althoff, were “robotics, AI and 5G. The message is that consumers don’t need to know how the tech works, they just need to see how it can help them in their lives.”

In terms of IFA’s value, he said: “It is our platform to present the company to customers and end users – the robot, our new logo, our health app, which has one million users. It’s good for buyers to see our momentum; and for us to get consumer feedback”.


Photo: Ulrich Schulze Althoff, Chief Digital Officer, Medisana