PANASONIC MAKES ITS MOVE IN THE TRANSPARENT TV MARKET

Panasonic used IFA 2019 to provide information about its Transparent OLED TV, which its plans to bring to market in 2020. The transparent OLED display is a collaboration between Scandinavian based designer Daniel Rybakken and Panasonic Design Kyoto. At first sight, the ground-breaking set appears to be a clear glass cabinet with a stylish, inch-thick wooden frame. Once switched on, the set displays content like a typical OLED TV. All of the TV set’s components are concealed within the frame, which doubles as a stand. The idea of the set is that it can integrate into the home decor. It is possible to place ornaments behind the TV so that, when turned off, it looks like a display cabinet.


KEY SELLING POINTS

  1. Blends into home environment
  2. Stylish design
  3. Clever cable tidying solution