PHILIPS PUTS ITS FAITH IN THE OLED “PLUS” FACTOR

OLED+ TV offers superior picture and sound quality

Most people today have heard about OLED technology, but what exactly is Philips OLED+? We put this question to Danny Tack, Director of Product Strategy and Planning for TP Vision.

The OLED+ range is resetting the TV performance landscape by offering a combination of picture and sound quality previously unavailable in the market – a fact already recognised by the OLED+ TV winning the prestigious EISA Award for Best Home Theatre TV in 2018 and 2019. The superior sound quality is designed by Bowers & Wilkins and is combined with Philips’ exclusive P5 Picture Quality Engine.

P5 CONVERTS THE VAST MAJORITY OF SDR CONTENT YOU WATCH TO HDR QUALITY IN REAL TIME

What is different with the new P5?

With the third generation P5 Perfect Picture Processing Engine, Philips is creating outstanding and differentiating picture quality on top of the high-quality OLED panels used.

The picture processing is doubled by adding one more exclusive Philips picture processor. Three of the ve pillars of P5: Source Perfection, Perfect Sharpness and Perfect Contrast, are brought to the next performance level. Thanks to the improved DNR (Digital Noise Reduction), low-quality sources look clean and sharp. The improved Detail Enhancer means the sharpness of the picture is more re ned with finer lines, greater and deeper details, creating more depth impression resulting in pin-sharp pictures. And last but not least, the 3rd Generation P5 includes the improved Perfect Natural Reality contrast enhancing technology which uses a new advanced intelligent contrast algorithm in combination with the P5’s existing local and global contrast enhancement systems. No need to wait for the real HDR sources, with Perfect Natural Reality, P5 converts the vast majority of all the SDR content you watch to HDR quality in real time.

Why did you bring Bowers & Wilkins speakers into the equation?

The partnership enhances both companies’ long-lasting tradition for developing all of their own bespoke technologies in-house, with total quality control over all stages of product development and production. Philips TV has worked tirelessly to ensure that its TV sets consistently lead the market in terms of picture quality (including its P5 processing chip), European design and via its Ambilight technology. Bowers & Wilkins has a proven long- term commitment to in-house research and development, in order to achieve the truly best sound quality possible, whatever the format. For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance; a challenge that has been further exaggerated by the outstanding quality of our OLED sets. So, I’m delighted that we have been able to partner with the world’s best audio company Bowers & Wilkins to ensure that in future our Philips High End TV sound will offer a uniquely premium experience.

How does Ambilight add value?

Ambilight is good for your eyes when watching TV, but it also brings a different experience in viewing your favourite movie, series or sports programme. With Ambilight, the picture is enlarged from the screen to the wall and gives the viewer an extended viewing experience. The colours continually change to precisely match the on-screen content, effectively extending the images beyond the boundaries of the set to create the impression of a much larger image and to provide a more overall immersive and enjoyable viewing experience.


Photo: Danny Tack, Director of Product Strategy and Planning for TP Vision