Exclusive Interview: Marcin Kubacki, Director of Strategy & Business Development, TelForce One – Poland
In the fast-growing electronics market, the need for a flexible business partner is constantly on the rise. Marcin Kubacki – Director of Strategy & Business Development – TelForceOne – explains that the company fits the bill in many ways. We asked him to tell us more:
Trading with over 50 countries TelForceOne S.A. is a company that started its business in Wrocław in Poland. The significant and fast developing part of the company’s activity are solutions dedicated to the retail chain, like dedicated in-house brands. The rst one, myPhone, offers mobile phones and smartphones, whereas Forever focuses on providing a wide range of GSM accessories and consumer electronics. Moreover, the company is an authorised distributor of global brands of GSM accessories: Huawei, LG, JBL, Samsung. Our private label products are distributed in the biggest global grocery, DIY and electronic retail chains.
WE UNDERSTAND THE VALUES AND NEEDS OF THE ENTIRE RETAIL SEGMENT VERY WELL.
What are your ambitions for TelForceOne on the global stage?
We are currently one of the largest manufacturers of consumer electronics and accessories in Central and Eastern Europe. Over a dozen years, we have established a structure of over 500 specialists, thanks to which we currently serve over 50 countries. We focus our activities mainly on Europe and North Africa, where we primarily stress cooperation with retail chain stores. Our objective is close cooperation speci cally with the retail sector, with which we are jointly managing our mobile accessories sales policy.
What would you say are the three “key selling points” that differentiate TelForceOne and its products in the market?
For close to 20 years, we have been cooperating with the largest retail chains in Europe, so we understand the values and needs of the entire retail segment very well.
Annually, over 20 million our products reach end users. Full knowledge lets us construct efficient business concepts for our retail partners. Close relationships and close cooperation both with customers as well as suppliers let us create a product portfolio based on real needs and appropriate product quality, understood as functionality, too.
You have announced the new “Hammer” smartphone. Can you tell us more about this device please?
At IFA, we previewed the HAMMER EXPLORER. It’s a 5.7-inch, armoured smartphone, designed in Poland by the team of HAMMER brand experts, people who have many years of experience in production of rugged phones. Apart from its reinforced construction and high, IP69 certi ed level of water and dust protection, HAMMER EXPLORER has a unique feature of module connectivity. The performance of this armoured phone will be supported by accessories joined to the phone in a quick and easy way through special pins – designed to withstand difficult conditions. EXPLORER is also equipped with a laser pointer and a leash hook, which are additional advantages and practical improvements. This model also has 3 fully waterproof open inputs: USB C port, a headphone jack input and an easy-to-open SIM card slot. Its official premiere will take place in the fourth quarter of this year. Soon, also HAMMER EXPLORER PRO will be available with the best HAMMER features and even better technical specifications. In many ways, those phones are breakthrough products in our offer and in the rugged smartphone category.
Photo: Marcin Kubacki, Director of Strategy & Business Development, TelForceOne