SHIFT RED FLIES SINGLE-HANDED

South Korean firm TIE (This Is Engineering Inc) came to IFA 2019 with Shift Red, an innovative one-thumb controlled drone and its supporting system. Built into Shift Red are user-driven computer vision and sensor fusion technologies, which make it compact and intelligent. The one- hand controlling system has been implemented by the TIE’s unique technology, NFMS, which enables intuitive and precise flight. It also contributes to superior stability, which is useful for shooting video without tell-tale camera shake. TIE is targeting the small drone at people who have so far hesitated to buy because of a perception that drones are too expensive or dif cult to control.


KEY SELLING POINTS

  1. One-thumb control
  2. Tech that supports precision and stability
  3. Competitive price point