ShowStoppers is an invitation-only media reception that gives technology companies at IFA the opportunity to meet with more than 850 pre-qualified journalists, analysts and industry influencers. It’s especially a chance for innovative startups to cut through the noise of a major trade show that is inevitably dominated by the PR power of the major brands.
With some of the world’s most influential technology journalists and analysts under one roof at Showstoppers, upcoming tech brands were again able to introduce and get exposure for their new products and concepts before the 2019 show had even begun.
A relaxed ambiance facilitated networking, conversations and relationships that often extend beyond the one-night ShowStoppers event, with journalists strolling among scores of intimate stands in the vast south entrance hall at the Messe Berlin fairgrounds.
Standout exhibitors included Paris- based Lexon, which showed off its Oblio device, a stylish vase- style wireless charging unit that simultaneously cleans and powers a smartphone with a built-in anti- bacterial UV sanitiser light that kills 99.9% of germs in a 20-minute cycle, and fully charges a mobile in around threehours.
Also attracting attention was PowerWatch, a smartwatch that is charged by the wearer’s own body heat. Utilising thermoelectric energy makes the watch ideal for use in remote places. Such innovation was also on show at the AfterShokz stand. The “bone conduction” headphones brand known for its focus on situational awareness and comfort through a unique open ear design, was at IFA with its new generation of “Air” wireless Aeropex headphones that transmit audio waves to the inner ear through the skull, bypassing the eardrums completely.