Targus launched a new eco-sustainable range at this year’s IFA. The manufacturer says the EcoSmart range is “perfect for those seeking an earth-sensitive choice”. The range is mostly made of recycled polyurethane and in line with the Global Recycling Standard, which the company says further showcases Targus’ dedication to the eco-sustainability journey. It consists of eco-friendly laptop backpacks made from recycled plastics including water bottles, nickel-free hardware and recyclable zips.
With the face of retail constantly evolving, Targus says innovation is key to remaining competitive. At IFA, the company is showcasing an augmented reality experience, giving visitors the opportunity to explore different backpacks – to find the perfect fit for any working lifestyle.
KEY SELLING POINTS
- Eco-friendly laptop backpacks
- Trusted Targus quality