WHEN ONLY THE BEST CAN DO

This year once again, IFA lived up to its reputation as the world’s most important trade show for consumer electronics and home appliances.

“As an important driving force for trade and industry and the world’s most important platform for consumer electronics and home appliances, IFA 2019 met the high expectations. With its large number of innovations, it has a positive influence on the mood of the international markets. IFA witnessed unexpectedly stable high order volume in regard to the current market situation which laid the foundation for a successful year-end business,” explains Hans- Joachim Kamp, Chairman of the Supervisory Board of IFA organizer gfu Consumer & Home Electronics.

“We are satisfied with the results of IFA 2019. Accordingly, the household appliance industry is optimistic about the future. This year too, IFA has strengthened its position as the world’s significant trade show for home appliances and made a positive contribution to the market development,” states Dr. Reinhard Zinkann, Chairman of the ZVEI.

Meanwhile, picking up a theme developed in one of IFA’s most famous keynotes, by Albert Einstein in 1930, Dr Christian Göke, CEO of Messe Berlin, said that in today’s day and age Einstein would probably “call on the best and the brightest minds in the world, whoever they are, and wherever they live, whichever country they call their home, to pool their knowledge and co-innovate to create a better world”.


Photo: Dr Christian Göke, CEO, Messe Berlin