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The first ever “hybrid” IFA

While some trade events are “going virtual”, IFA this year is a real event taking place with real people – at the main Messe Berlin show grounds in the German capital… but it’s not only that.

With a virtual extension – the “IFA Xtended Space” – the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.

On site in Berlin, the IFA 2020 Special Edition consists of physical live events focusing on the B2B core functions of IFA, offering a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at “SHIFT Mobility meets IFA NEXT”.

While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference.

Above all, health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.