Morning Briefing I IFA 2020 – a very special edition

A word from Jens Heithecker, Executive Vice President Messe Berlin Group / IFA Executive Director

With IFA just around the corner, we are keeping a very close eye on the situation with the Coronavirus. Health and safety for visitors, exhibitors, and even for our team, is the most important thing. The good news is that we have conferred with the regional authorities for this year’s IFA and our conception for health and safety was fully accepted, and the authorities said they had no better ideas than we do! That’s a good thing.

When we announced that this year’s event would not be a normal IFA, we said that the main concept was to design the different events so we could separate the participants and organise it in a safer way for everyone to participate in the show.

If you look at these four events we originally planned, we can say the Global Press Conference – these three days of press conferences and announcements by the industry is fully booked. We can only offer 800 media representatives attendance for the event, meaning all others will have to follow events online. At the Global Press Conference, we will have a number of important global announcements; we have big companies and smaller companies, and a good mix of products. We are very proud to have been able to bring together this programme here on stage.

This year, we have created what we call the “IFA Extended Space”. It’s not a virtual trade show. That’s our intention. It is a very new concept, and I am very optimistic that most of the people will be impressed by the modern way in which we are able to bring all the content to people outside the show, so that everyone can participate – some in person and some online.

Either way, we look forward to welcoming you this year!

2019 Press Conference